Snurfer to Snowboard
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Fact of the Day
The Snurfer was invented on Christmas in 1965, so that Poppen's daughter could stand and sled.
Harvard uses Sherman's colaboration with the Brunswick Corporation (in terms of marketing) as a what not to do case study. Marketing didn't pan out too well and the idea was stolen and tweaked. Peppen still owns the word Snurf and is credited with adding the edge to the Snurfer/Snurfboard/Snowboard.
He did however manage to sell about 1,000,000 Snurfers.
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