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Brainfreeze for the Masses

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When something very cold comes in contact with the roof of ones mouth, the spheno-palantine ganglion nerves convulse. This is what tells the brain to swell. This stretching of the blood vessels is what causes a headache. It is scientifically proven that people with a history of migraines are more sensitive to brainfreeze.
Annually in the US, Slurpees rake in over $170,000,000 for 7-Eleven stores. July of 2005 marked the 40th anniversary of the Slurpee. Back in the day, the very idea for the drink was stolen from a Dairy Queen selling semi-frozen bottled drinks, probably because of a refrigeration related incident. 7-Eleven put machines capable of recreating this consistency in many of its branches and have sold over 6 million cups of the stuff since the 60s.
The term brainfreeze was coined by 7-Eleven in around 1993/1994, and is remarkably successful to this day.


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